Technology has come a long way and is now a major topic in any marketing strategy definition. While you may depend on a laptop or desktop computer for your day to day marketing affairs, you must know that there are many apps that you can install on your mobile phone to boost your marketing efforts. You can manage your marketing campaigns, social media, content, and so much more like many other aspects of life that you manage easily using this user-friendly software. 

Why you should consider using your smartphone for marketing:

You carry your phone with you everywhere you go

As a marketer, you probably have to travel a lot, seeing clients in different pets of your city, country, or even the nation at large. Using a desktop becomes impossible, and carrying your laptop around cumbersome and impractical. You do not have to wait until you return to the office to catch up with your digital marketing strategy progress. With a smartphone, you can get access to an excellent marketing strategy template, reply to feedback, and keep communication lines with potential customers open.

People respond better to SMS than email

With your mobile app, you can optimize and send texts to market services in less than a minute, and statistics show that SMS has a 98% open rate compared to that of emails, which is only 15-10%. What’s more, the people who open these messages will read them in less than three seconds. If you tailor your SMS to appeal to clients, you will make significant progress in convincing clients to visit your website or give you a call for further details. 

Your mobile phone is the perfect tool for mobile commerce

As of March 2020, there were around 2 billion Whatsapp users and 1.3 billion Facebook Messenger users, and you will agree that these two applications are mostly accessed using mobile devices. It is expected that the number of smartphone users in the US alone will reach 275.66 million. With a smartphone loaded with the right applications, you will be able to reach a significant number of potential clients. Below are five of the most important marketing applications to help you figure out what is mobile app marketing and get started easily:

1. Buffer

Social media marketing remains among the most powerful strategies of all, with the number of Snapchat, Twitter, Facebook, Pinterest, and LinkedIn users growing by the day. To make the most of these platforms without losing progress on any, install Buffer. Buffer allows you to schedule updates to your accounts on these platforms and provides metrics on how your social media marketing strategy is performing.

If you already have the app, its new version includes a sharing and scheduling app from other apps like safari. It has a free plan plus additional premium plans with mire functionality: Pro ($15/month), Small Business ($99/month), Medium Business ($199/month), and Large Business ($399/month).

2. Facebook Pages Manager

With the number of Facebook users standing strong at 1.69 billion, you cannot go wrong with a dedicated Facebook page management tool. One of the most important aspects of marketing on Facebook is your business Facebook page. 

With Facebook Pages Manager, you can streamline all the activities involved in managing your page, including posting and replying to messages, liking feedback texts and comments, and offering information on your brand. With this app, you also get to monitor analytics, change page controls, upload, and update images. What’s more, this app is completely free! 

3. Mention

Your brand reputation is a vital part of digital marketing, and often, keeping up with what people are saying about you. With Mention, tracking your online ‘mentions’ just got easier. Mention is built to monitor popular news sites, blogs, and social media to provide you with up-to-date information on what internet users are saying about you. You can link the app to social media sites that are most significant to your brand and potential clients. 

If you are a small business, the free plan will suffice; for advanced functionality, you can choose between the $25/month plan or the $600/month if you are a larger enterprise. 

4. Canva

Canva is among the most popular content marketing strategy apps for creating and optimizing images for social media use. Canva brings you the best possible image editing tools for the easy application on your smartphone or tablet. You can use premade templates and drag-and-drop functionality to customize your products and share them directly onto your social media platform of choice. 

If you are looking for a simple and effective image editor, you can use Canva. It has a free plan and premium plans starting from $10/month.

5. REP

REP is the ultimate marketing app for small business marketers that would like to give influencer marketing a try. You can also use this app if you want to build a career as a social media influencer. REP is essentially a meeting point between you or brands looking for influencers to build up a stronger Instagram marketing strategy and the influencers themselves. 

You can, therefore, use the app to find suitable influencer services that fit your overall plan and budget. You can also pay the influencers directly using the app and obtain pay-per-click and other forms of collaborations.  

Conclusion:

With these five apps on our app marketing guide, you can run any type of marketing strategy from home or anywhere in the world and accomplish just as many results and success as you would in a formal office setting. Even better, these apps are readily available, with the free plan giving you everything you need to get started. 

Please share additional suggestions or queries in our comments section.

Bio: Ellen Royce is a digital marketing expert and content creator who believes that technology is the best way to get customers to hear your brand’s message and get excellent conversion rates. As technology continues to evolve, she believes that smart devices will be the only way to obtain sustainable marketing results.