Did you know that 90% of marketers think that influencer marketing is effective? It’s not really surprising considering the fact that the benefits of influencer marketing are many.
Regardless of the industry that you are in, it has something to offer for all types of businesses. In this post, let’s talk about all the benefits of influencer marketing.
Benefits of Influencer Marketing: What You Can Expect
While there are many benefits of influencer marketing, some of them are easily measurable and some aren’t. Metrics like engagement rate, conversion rate, sales, and revenue can be tracked. On the other hand, you can’t easily measure brand reputation and credibility.
To give you a comprehensive picture, we’ve included tangible as well as intangible metrics in our list of benefits of influencer marketing.
Benefit #1: Make Your Brand More Recognizable
Typically, influencers have thousands of followers on their social media channels. When they post photos, videos, stories, and other promotional content for your brand, you get more publicity.
It is an organic way to improve your brand recall and create a buzz around your brand online. This is a benefit of influencer marketing that isn’t easily measurable but it impacts how your target audience views your brand.
Benefit #2: Reach a Targeted Audience
One of the most significant benefits of influencer marketing is that it enables you to reach a niche and targeted audience. When you work with relevant influencers, you can promote your brand in front of an audience that’s already interested in your niche.
This can help you get more high-quality leads in your sales funnel. As a result, you can also expect more conversions.
In a nutshell, getting targeting the right audience can help you boost your ROI.
Benefit #3: Build Consumer Trust in Your Brand
Social media influencers engage with their audience regularly to form genuine relationships with them. They are constantly working to build a great reputation online. In fact, their followers wait for them to recommend their favorite products and services.
When influencers promote your brand, they invariably give you their vote of confidence. So, you can piggyback on their reputation and gain more credibility for your brand.
Benefit #4: Diversify Your Content
No matter how much you plan, there are going to be times when you don’t have enough content.
Maybe you ran out of ideas or were busy looking at other aspects of your business. Whatever the reason, you will have certain periods wherein your content calendar has some gaps.
One of the biggest benefits of influencer marketing is that influencers create content for you. They know what resonates with your audience. So, you can expect them to create engaging content to fill those gaps in your schedule.
Not only does this save time, but it also helps you add some diversity to your content mix.
Plus, you can reuse influencer content on different social media platforms or repurpose it. For instance, you could turn a section of a video into a GIF to create a new social media post.
Want to learn more about the benefits of influencer marketing? Read the below infographic made by Americanoize.
Author Bio: Andrea Angioli
CEO at AMERICANOIZE LLC and Founder PrimopianoTv Florida Inc. He is also a photography producer. He manages over 10 international photographers and works with celebrities for international magazines.
Gravatar Email ID: andrea@theclearwin.com
Headshot: Andrea Angioli
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