Building an email list is an integral part of your marketing campaign — it is where the whole prospecting process starts.
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The bigger and more qualified your email list is, the more ROI you will generate.
Here are some of the most credible ways that will help you build your email list right from your website:
1. Use a Referral Program
There are so many ways to build an email list, but nothing can beat this one.
Referral programs encourage prospects to share things like opt-in forms with their acquaintances in exchange for an incentive. A two-way incentive based referral program is even better where even the acquaintances receiving the opt-in forms are offered an incentive.
2. Host a giveaway
Hosting a giveaway includes offering something of value to your target audience and then assigning them to do something for you in return. For instance, you can ask them to follow all your social media channels, promote your product with a hashtag, share your public page on their social media platforms, and so forth. This helps you increase your outreach and garner massive traffic, which ultimately results in building your email list.
3. Run A/B tests
It’s important to identify whether the process you are currently using to build your email list is the best you can do or is there a better alternative. A/B testing allows you to compare your current method with an alternative method. Then you measure the metrics to identify which method worked out the best.
These were some of the best ways to build your email list. However, if you don’t want to go through all the trouble and build your list right away without any hassle, then you can leverage several email finder software tools that will automatically find email addresses for you.