eCommerce has skyrocketed in the past few years, providing businesses with the supercharged ability to venture into the global market. Currently, there are more than 20 million eCommerce stores in operation across the planet.
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The jarring figure is a reflection of the ubiquity of eCommerce and a glaring reminder of how tough it might be for upcoming businesses to make a mark in this near-infinite world. Nevertheless, one feature that can provide your eCommerce platform with an edge is good user experience, and one of the best examples of the same is Shopify. Shopify makes it easy to design websites and for people without programming skills to set up an eCommerce store within days. So, without further ado, let us look at the three things we can learn from Shopify to improve the overall eCommerce web customer experience.
Consistent Communication
There are specific core considerations that make customer service outstanding. For example, Shopify’s reports tell us that 48 percent of consumers expect a response within 24 hours, and 18 percent expect a response within the same hour. Thus, timely responses are one of the best ways to master the art of excellent customer experience. Likewise, incorporating human elements through social media marketing, live chat, email, phone, etc., ensures a level of authenticity and friendliness to the customer support your eCommerce platform is providing.
Better Accessibility
The third thing that your eCommerce website design can gauge from Shopify accessibility vis-à-vis customer experience is the accessibility features. In simple words, we can define accessibility as the practice of making a website more functional and customer-oriented. Some of the crucial ways the same can be adhered to include –
- Alt Tags to Images – Adding descriptions of images on your eCommerce store helps improve the customer experience for visually impaired customers or those who are using a screen-reader.
- Website Localization – Adapting your website to different geographical locations by language translations is an excellent way to connect with audiences from all over the globe and ensure top-notch customer retention.
- Lucid Call-to-action Buttons – You should be clear about the meanings of different buttons on the website. Instead of something fundamental, terms like Add to Cart, Select, and Buy No leave no scope for ambiguity and save your customers’ time.
Seamless Checkout and Payment Options
An easy checkout option elevates the quality of customer experience by many notches. By allowing your customers to create an account with your eCommerce site, you gain their trust and loyalty as all information is readily at their disposal. Likewise, you can also use an easy integration tool that fosters fast or one-click checkout so that customers can add an item to their cart and make a purchase in 10 seconds.
Lastly, an easy and foolproof way to enhance customer experience is by imitating the payment flexibility offered by Shopify. People have different opinions on how they want to pay and how much at a time. So, your eCommerce website design should offer a multitude of payment options and even instalment plans.