To make an IT company successful, you’ve gotta be forward-thinking and strategic in the way that you pursue growth. You can’t wait for new clients to come to you. You have to utilize smart tactics to connect with potential clients and set your business apart from your competitors. 

1. Target Niches

IT companies that are hoping to engage businesses have a lot riding on every potential transaction. Getting a new commercial client can yield years of steady revenue. With all of the countless IT service providers trying to procure the same high-value service contracts that you are, you need an angle that will enhance your appeal to prospective clients. 

Your sales strategy should utilize tactics aimed at attracting specific types of businesses. Companies’ IT service needs will naturally vary depending on their principal activities, number of employees, and digital interactions with customers. However, businesses within the same industry tend to have similar needs and concerns when it comes to managing their networks and defending themselves against cyber threats. 

Gearing your services towards certain niche industries is going to give business owners confidence that you’re well-versed in the dynamics driving their operations. Implementing a marketing campaign that targets property management companies or other specialized service providers, for example, is a great way to get a strong foothold within a specific industry. 

2. Wow People With Your Website

Your website should be a monument to your business’ technological know-how and managerial competence. If any element of your website disappoints visitors, they probably won’t want to entrust you with managing their most important IT functions.

Of course, speed is one of the most essential attributes of a fantastic business website. People want to navigate your site effortlessly, and slow-loading pages will turn what should seem like smooth sailing into a laborious undertaking. Ensure that the underlying foundation of your site’s infrastructure lends itself to speed and fosters great user experiences.

A first-rate business website must be mobile-friendly, so consider how the layout and graphics will appear to visitors who are looking at pages on a compact screen. Try to engage people on your website interactively. Pop-up boxes that facilitate dialogs can make for more productive site visits. 

3. Get Feedback and Testimonials

Handling IT management and cybersecurity for a commercial client is a huge responsibility, and it isn’t something that businesses will readily hand over to the lowest bidder. People want total reassurance that you’re fully capable of giving their business the right caliber of attention and oversight.

Positive reviews of your business’ services can be an amazing catalyst for growth. If there just isn’t much information available about how well you’ve fared serving your previous and existing client base, people may feel like entering into a service with your contract is a gamble. 

Work on garnering feedback and testimonials from people. Send survey forms and email requests for reviews in writing. You may find it advantageous to request people to contribute positive feedback to third-party websites. People sometimes put more stock into reviews on third-party sites than testimonials featured in marketing materials or content on an IT provider’s website.

Consider calling up the clients who you know are extremely happy with your services. It’s harder for people to ignore a verbal request than an automatically generated e-form. This type of person-to-person interaction is also a great opportunity to let them know how much you appreciate their business and value their input. 

Lastly, remember that the landscape of IT service provision and the best practices in marketing are continually evolving. Make it a point to periodically revisit your marketing and outreach strategies to continue generating as many sales as possible.