You’ve heard it before: “content is king.” But what does that mean? It means that if you want to outgrow your competitors, you need to create content that’s so good that it makes people come back for more.

And how do you make sure your content is the best? You can do it with search engine optimization (SEO).

If you want your business to be a leader in your industry, then you need to be able to get found by potential customers when they’re looking for something related to your product or service. And if your website isn’t optimized for search engines, then you might as well not even exist.

As businesses continue to embrace thriving cities like Houston, Texas, for their operations, the demand for SEO services will increase more in such cities. The people of Houston love their businesses and want them to succeed, which means that there’s plenty of competition in this city. But what if you’re not sure how to stand out from the crowd? What if you don’t know where to begin with SEO?

That’s where service providers take business owners out of the woods by providing and implementing strategies to outrank their competition. So if you’re looking for services related to SEO in Houston, TX, you should definitely contact a company like Magnetiks. You can find multiple internet marketing services under one roof. 

1. Create a List of Keywords

When it comes to outgrowing the competition with SEO, it’s all about keywords.

Keywords are the words that users type into search engines when they want to find something. Think about how you search for things yourself: Which words do you use? What words do you think other people might use?

When it comes to outgrowing the competition with SEO, you need to create a list of keywords that are both popular and relevant to your business. If you’re not sure where to start, there are a few steps you can take:

Step 1: Find out what people are already searching for in relation to your business by using keyword research tools such as Google’s Keyword Planner or SEMrush.

Step 2: Create an initial list of potential keywords by looking at your existing website content and social media posts.

Step 3: Identity which keywords have the most potential by analyzing the searches users make on Google and other search engines (you can do this with free tools like SEMrush).

Step 4: Create a new list based on what you have learned from step 3, then prioritize this list based on where your competitors rank for those same keywords and look at their content strategy if possible.

Keywords are important, and selecting the right kind of keywords for creating content is even more important. In fact, a study has revealed that 67.6% of all clicks come from the top 5 organic results on the SERPs.

Thus, to be in the first 5 organic results, you should select the right keyword selection along with creating brilliant content. 

2. Identify Tags Used by Your Competitors

When it comes to outgrowing your competition with SEO, identifying the tags used by your competitors is an important first step.

You see, when you identify your competitors’ tags and use them in your own content, you are telling Google that you are relevant to those terms.

This means that when someone searches for one of those terms, they’ll see both your site and your competitor’s site in the results. But when they click on one of these results – yours or theirs – they’ll land on a page that has been optimized for that term. And this means that when they browse around your site, they’ll see more content related to their search query than they would if they went to another site with less optimized content.

Thus, identifying your competitors’ tags is a great way to get ahead of them by showing Google that you know what people are looking for and then delivering exactly what they want when they visit your site.

3. Monitor and Adjust Your Strategy

Monitoring and adjusting your strategy are essential parts of outgrowing your competition with SEO. If you don’t keep track of what your competitors are doing, you won’t know when they’re making changes affecting their rankings or how to ensure your website is better than theirs.

You’ve got a great SEO strategy, but you can’t just sit back and hope it works. You must be ready to roll up your sleeves and adjust as needed.

That’s why we’ve put together this checklist of four things you should do every day to monitor and adjust your SEO strategy:

1. Make sure your team knows what they’re doing. Your SEO strategy is only as good as the people working on it, so make sure everybody has the skills they need to succeed.
2. Check in with your competitors. Pay attention to what they’re doing and how it’s affecting you, and take note of how their strategies might affect yours going forward.
3. Keep an eye on Google News and other news sources that cover search engine optimization trends and news in general (like TechCrunch). This will help you stay current with what’s happening in the industry and know if there are any major changes to be aware of (like new rules from Google).
4. Keep track of competitor websites’ growth metrics – specifically their traffic numbers and compare them against your own growth metrics over time.

As per the State of Content Marketing 2022 Global Report by Semrush, 65% of the surveyed companies that are successful in their content marketing efforts perform content audits more than twice a year.

Summing Up

If you want to outgrow your competition, you need to ensure that you have a great SEO strategy in place.

SEO is one of the best ways to get people to your website and convert them into customers and clients. It can also help boost your brand’s visibility and make it more recognizable in online searches.