One of the most frustrating things for a website owner is building a great website, sending tons of traffic to it through paid or organic methods, then seeing little to no conversions. You also have people who know their conversions could be much better than they are now.
If you’re in either of these situations, you shouldn’t despair. There is a strong chance that you’re not doing everything optimally and that you could improve your conversion rates by a few percentages by making a few simple changes. Here are some simple ways that you can increase your eCommerce store’s conversion rates.
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Do Some A/B Testing
If you have never performed A/B testing on your website or don’t even know what that is, then you’re almost guaranteed to see an improvement if you start using it. A/B testing involves showing alternate versions of your website automatically to clients. You can then gauge the difference in conversion rate between both versions and tell exactly what helps your site convert better.
One thing you have to be very careful about when using this method, however, is not to try too many different modifications at once. You need to make small changes so you can tell exactly what is causing the differences. You could try changing your navigation for one test, then change your colors for another, for example. After a while, you can start refining your website and could end up with a huge improvement in sales.
Have Your Site Looked at by a Digital Marketing Agency that Does Web Design
One of the best things that you could do would be to work with a digital marketing agency that offers web design as well. One example of this type of agency is Renaissance Digital Marketing. A web designer can know everything about web design and make great-looking websites, but not really know what converts or not. A digital marketing agency that doubles as a web design agency will know everything that needs to be done to improve your conversions and be able to explain exactly what you’re doing wrong.
Think Inbound Marketing, Not Content Marketing
One of the biggest mistakes people make when they try to use content for marketing is creating content they believe their clients will like without thinking about their needs or what stage they’re in in the customer journey. Some clients may not even know that they need your product because they need to be made aware of the problem that it’s trying to solve. They may also not even realize that they are dealing with the problem in question.
This is why you need to create content that will not only sell your products but will also educate your clients. You could have articles that do not talk about your product at all that link to other articles that gradually explain the issue and how your product can be a solution.
You also shouldn’t be too eager to send people to your main product page. You can send people to a specific article on your blog that you know will pique their interest and push them to want to earn more. In the end, you will have gained their trust, and they will be more inclined to buy from you.
Conclusion
These are all things that you could do starting today to increase your conversion and sales on your eCommerce website. Know that there are many more methods that you can try, so use as many as you can, and don’t hesitate to look for professional help if needed.