Everywhere you look, you can see marketing in all forms. Some of it is great, sticking in your head for days or weeks. Some of it is not so great. The goals of marketing are typically to gain attention, attract customers, prove a benefit or highlight a new product or service. Print marketing used to be the main method of marketing. Times have changed and while print and other forms of marketing are still used daily, digital marketing is king now. Technology has evolved to allow for the creation of bigger, better, more detailed digital marketing. These devices can help you develop digital marketing campaigns to draw customers in, keep clients happy and make your job easier.

1. Laptop

How many times have you jotted down an idea on a napkin or a piece of scrap paper, only to lose it by the time you got back home or were seated at your desk? Inspiration could strike at any time, so it’s important to have a device that you can keep with you. A rugged laptop can meet all of your professional needs while being durable enough to travel with you for whenever inspiration may strike. A lot of digital marketing can be done from the comfort of your own home, meaning you need a reliable laptop to help you create effective, wonderful marketing pieces. If you’re working remotely, you want a device that can withstand pets and kids, working outdoors or traveling as you work on the go.

Email comprises a vast majority of marketing, making a laptop a superior choice for hunkering down to design captivating, interesting emails. No matter their size, all companies rely on emails for communication with customers and for advertising and marketing. You can easily mass email services to build subscription lists, set automated campaigns and see how your customers respond to the emails you send.

2. Smartphone

Almost everyone you know has a smartphone. What you don’t realize is how much you can stand to learn from your phone. Social media marketing has proven extremely valuable for companies. These apps can easily be scrolled through on a smartphone, meaning you can be more efficient with your time. Stuck waiting for an appointment or meeting to start? Scroll through similar company accounts on different social media platforms to see how they are using digital marketing and their response from potential customers.

3. Interactive Smartboard

Presentations of your marketing campaigns can help get you more work or keep the company on the same page for marketing meetings prior to campaign launches. Having a smartboard to present ideas and make changes during meetings can help improve the efficiency of your meetings. The platforms and services you choose to use can significantly impact the ease of use and a range of options. Depending on the model, you can give multiple individuals the ability to collaborate on one project at the same time or host a collaborative conference to increase productivity, brainstorm and make decisions faster. The ability to connect screens can allow you to receive and act on input quicker. You can also display your analytics to show how well your marketing efforts are performing.

Digital marketing relies on connectivity to find new business leads, build a brand, increase website traffic and boost sales. Potential customers want to see how or why something would be useful to them. Tactics such as endorsements can help add to the appeal and excitement of a product or service. Above all, high-quality graphics, a well laid out design and catchy or beneficial information are key focuses of an electronic campaign. Your potential outreach is far wider, as you can even have a global approach to digital marketing. Your company’s resources may be best used to focus on the wider distribution and promotion avenues available through effective digital marketing. Knowing your product and target audience while having reliable tools at your disposal will set you up for success in digital marketing.