Do you actually have a social media marketing strategy or are you just going with the flow and hoping something comes from your vague efforts? Are you making the same social media marketing mistakes that many companies make? Here are 12 social media mistakes you may be making and how to avoid them. No Plan So many businesses start their social media marketing efforts with no plan. They have no plan for the journey or how they will get their audience from point A to B. Namely, from followers to paying customers. It’s a bit like setting off on a long car journey with no map or a sat nav and not even knowing which way is north.

Getting to the end of your road and not even knowing if you need to turn right or left. To make your social media efforts count you need some sort of plan, even if it’s a vague strategy that you’ll post each day. Likewise many businesses are very inconsistent with their social media postings. If you want your following and your reach to grow then you need to remain as consistent as possible. Stick to your video and blog posting schedule. Your audience will get to trust you more when they know to expect great content from you. Not Understanding Each Platform Each social media platform is very different. So even though you may post essentially the same content to each platform, they all have their own posting styles, images sizes, […]

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