Search engine optimization is more than just making you more visible in search engines. In fact, there are 12 reasons why you need SEO for business, no matter how small or big it might be.
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Check out the following reasons:
1 Organic searches will give your website a lot of potential customers.
According to statistics, 93% of all online activities start with the use of a search engine. With most people heading to Google, Bing, and other search engines for their surfing pleasure, it pays to be visible in all of them.
With SEO, you can get on the top one of the page results – a link that 95% of searchers click.
2 SEO for business makes you more credible and trustworthy.
Google ranks websites according to a website’s trustworthiness. SEO can help you achieve this with the help of quality backlinks and optimized content and elements.
With this SEO-given credibility at hand, you can expect more and more clients to patronize your business.
3 SEO helps ensure a seamless client experience.
Good SEO practices can prod your visitors to stay on your website for a long time. At the same time, it can engage them to come back again and again.
Not only is this good for your company’s health, but it can further boost your search engine rankings as well.
4 Local SEO equates to better website traffic and conversions.
Did you know that 97% of individuals learn about a local company through the web?
If you want more and more people to make purchases – whether offline or online – then you need to beef up on your local SEO for business.
5 SEO can help you rank higher in voice searches.
According to a report, voice search queries today are 35 times higher compared to the 2008 figures.
With it contributing to 50% of all searches in the near future, it’s time for you to respond to this need through SEO. As it could help foster brand awareness, it could land your business on the first page of voice searches.
6 SEO is surprisingly affordable.
Marketing can be quite expensive. You need to shell out thousands of dollars to run a print, radio, or TV ad. If you are a small business owner, you may not have that much money for this. Fortunately, you can get the same (if not better) positive results with SEO.
For a small price, you can take your business website to the top of the list. This, of course, translates to better traffic and sales.
7 SEO is ever-changing.
SEO is a dynamic practice. Just because you had your site optimized does not mean you don’t have to do it again.
With the Google algorithm being updated every so often, businesses need an SEO consultant that keeps them updated with the latest trends. Without this, your business will surely fall into the lower ranks, and this could be very harmful to your revenue.
8 SEO helps determine buyer attitude.
Many buyers use the internet to learn more about the products they wish to buy. If you want to influence these consumers, then you need to make use of SEO.
Apart from making your business more visible, local SEO can help point potential clients to both your online and brick-and-mortar store.
9 SEO is a good long-term strategy.
SEO’s impact takes time, as it would take you about a year to see noticeable results. Although some may consider this slow, the results are there to stay. Such is especially the case if you nurture it.
After all, SEO is a process that you have to maintain, especially if you want to keep the top spot in search engine rankings. With its cheap price, it proves to be a good long-term strategy that is worth every penny.
10 SEO introduces you to the web environment.
Like SEO, the world wide web is ever-changing. If you aren’t updated, then you are likely to lag behind your competitors. You don’t want this!
Fortunately, SEO can give you a grasp of the web environment. By doing so, you get an idea of your competitors’ practices – something you could use to your advantage.
11 SEO offers trackable and quantifiable results.
SEO offers numerical results. You get an idea of your website’s traffic, ranking changes, and conversions, among many others. As such, it will greatly help you with your strategies.
With such insights, you can work on SEO practices that need modifications or improvements.
12 SEO provides you with great new opportunities.
SEO gives new businesses – such as yours – a chance to shine. Compared to big enterprises, you may not have a lot of budget to publicize your brand. Fortunately, SEO can help you out with this.
Apart from being cheap, it can make your business highly visible – which could pave the way for better opportunities. Who knows? This could expose you to a big company that may be interested in taking your label.