LinkedIn is today’s hottest social media platform for professionals. It’s a great way to connect with like-minded individuals and build your professional network. And it’s also an excellent platform for promoting your content. LinkedIn brings in more traffic to B2B websites than any other social media platform.

Why publish content on LinkedIn?

LinkedIn is a powerful platform for promoting content because it allows you to target a very specific audience – namely, other professionals. And because LinkedIn users are there specifically to network and connect with others in their field, they’re more likely to be interested in the content you’re sharing.

That said, simply publishing your content on LinkedIn isn’t enough? You need to put in some effort to ensure that your content is seen by as many people as possible. Compared to other social media platforms, LinkedIn can be a little bit more challenging to get right. But don’t worry – we’ve got you covered.

Here are 10 tried and tested techniques for promoting your content on LinkedIn:

1. Optimize your LinkedIn profile

If you want to promote your content on LinkedIn, you need to make sure that your LinkedIn profile is optimized. This means filling out all of the fields and sections, and including relevant keywords. LinkedIn allows you to include up to 2,000 characters in your profile summary, so make sure to take advantage of this and include keyword-rich content that accurately describes what you do and what you’re passionate about.

2. Create a company page

If you’re promoting content on LinkedIn as part of your content marketing strategy, then you should also create a company page. This is a great way to increase your visibility on the platform and connect with other professionals in your industry. Make sure to include relevant keywords in your company page description, and populate the page with high-quality content that will interest your target audience.

3. Join relevant groups

Joining relevant LinkedIn groups is a great way to get your content seen by more people. When you join a group, your profile becomes more visible to other members, and your content is more likely to be seen in the group’s feed. When posting content in a group, make sure to read the group rules first and only post content that is relevant and useful to the group.

4. Publish articles on LinkedIn Pulse

LinkedIn Pulse is a platform for publishing articles, and it’s a great way to get your content seen by a wider audience. When you publish an article on LinkedIn Pulse, it has the potential to be seen by millions of people. To increase your chances of success, make sure to include relevant keywords in your article title and tags, and write a compelling headline that will grab people’s attention.

5. Share your content on other social media platforms

In addition to promoting your content on LinkedIn, you should also share it on other social media platforms. This will help to increase your reach and get your content seen by more people. When sharing your content on social media make sure to use relevant hash tags and include a call-to-action in your post.

6. Use LinkedIn Ads

LinkedIn Ads is a paid advertising platform that allows you to target a specific audience with your content. LinkedIn Ads is an effective way to reach professionals who are likely to be interested in your content. When creating your ad, make sure to include a relevant image and headline, and use targeted keywords to ensure that your ad is seen by the right people.

7. Host a LinkedIn Live event

LinkedIn Live is a platform for streaming live video, and it’s a great way to connect with your target audience in real-time. When hosting a LinkedIn Live event, you can promote your content and build relationships with other professionals in your industry. Make sure to promote your event in advance, and include a call-to-action in your live stream to encourage viewers to check out your content.

8. Participate in LinkedIn discussions

LinkedIn discussions are a great way to get your content seen by more people. When you participate in discussions, your profile becomes more visible to other members, and your content is more likely to be seen in the discussion feed. When posting content in a discussion, make sure to read the discussion rules first and only post content that is relevant and useful to the discussion.

9. Connect with other professionals

Connecting with other professionals on LinkedIn is a great way to build relationships and promote your content. When you connect with someone on LinkedIn, their profile becomes more visible to you, and they are more likely to see your content in their feed. To increase your chances of connecting with someone, make sure to include a personal message when you send a connection request.

10. Use LinkedIn Insights

LinkedIn Insights is a platform that provides insights into the behavior of LinkedIn users. LinkedIn Insights is a valuable tool for understanding how people use LinkedIn and what content is most popular on the platform. When using LinkedIn Insights, you can learn about the topics that are being talked about the most, and you can use this information to create content that is relevant and interesting to your target audience.

Wrapping up!

There you have it – 10 tried and tested techniques to promote your content on LinkedIn. By using these techniques, you can increase your reach, build relationships, and drive traffic to your website.