It is no secret that social media has become one of the essential elements for online businesses. Social media platforms have taken the communication and marketing of digital companies to a whole new level. With these social media platforms, a brand can make a profitable marketing strategy, helping grow the brand leaps and bounds. 

In this competitive era of digital businesses, marketers must leverage social media marketing into their brands to create a solid customer base. Since everyone nowadays uses social media and spends at least a minimum of 147 minutes on these platforms each day – it is no longer an option, but a necessity to go with for marketing purposes. 

Back in 2008, nobody knew Facebook and Instagram would become the world’s most used social media platforms in 2022, with more than a billion people using them worldwide. But these social media sites have become a proven way to build brand awareness, connect with existing customers, and generate newer leads to boost your sales funnel. 

However, with more than 65 social media sites in existence, this could be difficult for you to decide which one will help your business in the best way. This post will answer this critical question, and by the end of this article, you will quickly get a clear picture of the platform to help your business reach its growth. 

Facebook

With more than 2.93 billion users around the globe, Facebook is undoubtedly one of the world’s highest used social media platforms – that means a third of the world’s entire population. Crazy, isn’t that so? More than 65 million businesses are currently using Facebook business pages for their millions of existing customers, and the platform helps them connect proficiently.

More than six million businesses are using Facebook advertising to spread the word about their products and services. For any business looking to boost sales for marketing and ecommerce, Facebook is the world’s safest side. 

Facebook Messenger

A total of almost 1.3 billion people are using Facebook messenger actively, which is a lot like Whatsapp and is owned by Facebook. Since Facebook is fully integrated with the platform’s main features, it is easier for businesses to consider this social media site for brand awareness and communication with customers. 

Messenger is an easy-to-use application and power-packed with tools like messenger ads and chatbots. It helps businesses connect with their audience via quick messages and instant replies. With these quick features, you can get new leads and capture the audience’s attention. 

YouTube

With a whopping 2.6 billion active users, YouTube is the second largest social media site globally, with users watching more than one billion hours of video every day. Since YouTube is overflowing with quality video content, brands can use this social media site to deepen their relationships with customers. 

From tutorials to how-to kind of explanatory videos, YouTube is the best medium to talk about your business. Using YouTube for business can help you harness the power of video marketing. Here, you need to optimise your YouTube videos and channel to grow its organic views. This way, your channel will become more searchable among the audience and drive more traffic.  

Instagram

Let’s talk about Instagram, the hot favourite social media site for online businesses with more than 1 billion active users. Owned by Facebook, this social media platform created its vast consumer base with the help of its stunning photo filters. From Instagram stories to Instagram live, IGTVs, and reels, this platform will go a long way for photo/ video-form content.

Instagram can help businesses achieve the limelight in no time with the help of Instagram ads and storefronts. Brands can try out influencer marketing on this platform to attract a huge audience. You can also use the Instagram scheduler to schedule your posts for the platform. 

TikTok

TikTok has undoubtedly become one of the biggest social media networks worldwide with more than 1 billion users. It allows the users to create short and entertaining videos with catchy songs/ music/ dialogue in the background. Since the pandemic, the application has grown aggressively and has brought multiple golden opportunities for online businesses. 

TikTok is now available for businesses, so you can use it to market and advertise your brand. You can run ads on the platform and attract an audience with catchy videos. At this point, you must use the right TikTok tips to engage with your followers and create engaging content. You can also collaborate with business partners and create short videos about your product/ service to engage your target audience. 

Twitter

With approximately 400 million users, Twitter is another social media site that you can use to engage with your audience and promote your brand. Since Twitter focuses on real-time information and entertainment, you can use it to stay updated with news happening around the globe. Twitter is the home to well-known influencers and speakers; you can harness the power of this social media platform to connect with people who will bring value to your brand. 

Twitter is a great place to grow your online following, and you can further use it to cultivate your customer relations, advertising, and marketing. With the help of Twitter, you can go for Twitter spaces and chat sessions that will boost your audience. Use the right Twitter tools to find the influencers for the platforms. 

Snapchat

Snapchat is currently enjoying a consumer base of up to 332 million active users. It is one of the world’s widely used photo and video sharing applications with great opportunities for online businesses. All you need is to create an account on Snapchat and then get started with Snapchat marketing. 

With Snapchat, you can create snappy videos and keep them public. This way, the audience would be able to find you on the platform easily. They can follow you with ease on Snapchat and will be able to see your stories on the platform. 

Pinterest 

Pinterest is currently enjoying a consumer base of 478 million users globally. It is an image-based social media platform where you can post pictures for any topic. It was designed to help the users discover ideas with images, videos, and GIFs for anything they want in the form of pinboards. 

Since the use of Pinterest is rising among the audience, you can incorporate Pinterest Marketing for your business and get started with the platform. With Pinterest, people can learn about your business via Pinterest ads. You can also include this social media platform in your content marketing strategy. 

Whatsapp

With a whopping two billion people using Whatsapp, you can use this platform for your business’s promotion and marketing. It is a messaging application owned by Meta Company with users in over 180 countries globally. Whatsapp also has its own dedicated business app helping businesses with several opportunities. 

Whatsapp allows the business to set up a business profile on a platform that can be used as a customer support provider. You can use it to communicate with customers and send them updates via the app about their purchases. Using it to connect with your customers is definitely a way to go if you don’t want to invest a significant amount in ads and marketing. 

WeChat

Another social media site that you can consider for your brand is WeChat. With more than 1.2 billion active users, WeChat is a social media platform that could help you connect with customers. WeChat started as a simple messaging application but has grown into a full-fledged social media site with multiple opportunities for online businesses. If you are planning to market your business internationally, WeChat is the way to go. 

WeChat has several valuable features, and you can use them to shop online, transfer money, and make reservations. The platform also offers a powerful advertising solution, just like Facebook advertising. You can use these options to spread the word about your brand/ product/ services. 

Rounding It Up

When it comes to the best social media platforms for business, there is no shortcut – so ensure to use a few of them to expand your business internationally. Since social media sites are rapidly growing, invest in the right social site to increase brand awareness. This is the final list of 10 top social media sites that you should consider for your business to create a great consumer base. Let us know in the comments which one you chose! 

Author Bio:

I am a passionate content writer with a computer science background who always loves to write informative blogs. I usually love to watch cartoons and hang out with my friends when I am free. Launching my personal makeup brand has always been my dream, and I am open to more advice about it. Ping me at summaiya@socialchamp.io