With the world growing and evolving into online mode, the importance of social media marketing can be felt more intensely than ever. If you wish to keep your business afloat in the current competitive market, social media marketing is a weapon you need to master the use of.  

Be it a home-grown stationery brand in Mississippi or a birthday places in Bangalore, businesses of scale and geographical positions can benefit from social media marketing to increase sales and revenue. But to achieve these results, it is essential to be aware of the right tools that you should invest in and be mindful of the best strategies to implement.  

Social media marketing tools help you automate and organize strategies that your business has decided to implement in different areas such as brand awareness, visibility, advertisement, and content. Let’s take a look at the top 10 of these tools that your organization can benefit from:  

1. Finteza 

If you are looking for a detailed tool that will provide you with an analytical system, go for this one. With Finteza, users can have a glance at very detailed analytical information about your social media campaigns. It works on monitoring and checking the different levels of traffic to your site from every possible social media platform.  

By using this tool, you can even understand which social media platforms are working the best to gather organic traffic to your website. Finteza also helps in building up conversion funnels which thereby help users understand the way social media users are juxtaposing with your site.   

2. Biteable 

The creation of catchy and attractive content is one of the best ways to generate organic traffic to your website. Research and analysis show that visual content helps in generating more traffic than ever on social media platforms. Hence, focusing on creating good-quality visual content can help you soar high!  

Using this, you can now easily create engaging, innovative, and creative content for your business. There are several free video templates, footage, music, and even animated scenes which you can use. With several attractive features available on the free version itself, Biteable can be a suitable tool for creating your content.  

3. Agorapulse 

If you are looking for a tool that works as an all-rounder to level up your social media marketing, try this now! Agorapulse provides users with a vast range of suitable and useful features to use. Some of the features that you can use are: 

• One single inbox that gathers messages from all your social media accounts 

• Social listening tools that help you find out what users are looking for today 

• Premium tools that help you to schedule your social media posts ahead of time 

• Insightful analysis that provides data about your social media accounts 

Other than these, there is still so much more than this tool can offer you!   

4. Awario 

If you are looking for something that exclusively works on listening to what users are looking for, this is your best choice. It works on all social media platforms and looks for relevant keywords used by consumers on the internet.  

The most useful feature of it is how it provides users with leads whenever anyone on the internet is looking for some help or recommendation. With this tool, you can also keep an eye on what your competitors are working on and thereby hype your game in the market.   

5. Social Bee 

Social Bee helps you to seamlessly organize and schedule your posts like the Monica you are! You can simply use any one of the templates available here to schedule your posts. It also offers you some advanced features like URL shortening and tracking, advanced analytics, and more!  

You can even organize your varied content into different categories with Social Bee. It will help you to avoid monotony in your posts and retain your consumers.   

6. Buzzsumo 

To stay ahead in the market, knowing what your competitors are working on is essential. With Buzzsumo, you can now research and find out how your content is doing on social media. There are several attractive features that you can use on Buzzsumo, of which some are: 

• Finding out the most shared content on social media 

• Finding out relevant influencers 

• Getting customized alerts for relevant keywords, brand names, links, etc. 

• Tracking competitors in the market and analyzing their content 

• Research on keywords and content that your consumers are looking for 

7. Napoleon Cat 

Napoleon Cat is one of the most useful tools for working on customer care services. With a single inbox that gathers messages from all your social media accounts, handling your customers has probably never been easier or organized!  

You can field common inquiries, charge up your response rates, and bring in more conversations with this tool. Other than communication, it also provides you with many publishing and reporting features.   

8. Missinglettr 

Creating content is one of the most vital aspects of social media marketing. With this tool, you can now automate the entire process of creating your content. By working with Missinglettr, you can now maintain your focus on enumerating those blog posts, as the tool works on keeping your platform as creative as possible.  

There are several templates for creating your content, scheduling your posts, and even a URL shortening tool wrapped inside Missinglettr. The tool also provides you with a weekly report to understand where you need to work on.   

9. Quuu Promote 

Quuu Promote is a great tool for social media promotion. With this tool, your content is automatically promoted over the different social media platforms. It helps in generating engagement of users with your posts. You have to add your website to Quuu Promote. Following this, whenever new content is uploaded on your website, the tool will review it and thereby share it on its network.  

Further, the tool automatically puts the author’s name and tags them across all available forms of social media platforms. As more and more people come across your content, it also helps in generating off-site SEO too!   

10. Hootsuite 

With Hootsuite, you can now handle all your social media accounts under one roof with a single login. It also helps in collaboration with your team members in an organized way. Other than having all comments and mentions in one dashboard, it also helps you to assign tasks and schedule posts.  

You can even check out the free social media courses on the Hootsuite Podium to further develop your social media management skills. With the tools remaining integrated with most of the known social media platforms, Hootsuite can give you an in-depth analysis of your market.  

Conclusion

Apart from the ones listed above, there are more useful tools out there. But remember, what might work for one, might not always work for you. So, the key is to try out various social media tools to find out the one which works the best for your business!