Millions of thumbs are scrolling through multiple websites on Internet. Website owners invest time and effort into making their web pages attractive enough to lure people. But that is only one side of the picture, as a website can be much more than a mere tool. It can earn you a good load of revenue if managed rightly.
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Sponsored advertisements on websites and apps have become popular among publishers for ad revenue. This section explains how to determine your site’s ad revenue and how to boost it.
The Basics of Ad Revenue
The ad networks use two primary metrics to calculate ad revenue when they monetize a website – click-per-mile (CPM) and cost-per-click (CPC). CPM represents the price paid for a thousand ad views on a single page. On the other hand, CPC entails the cost of a single click on an ad.
CPM and CPC depend on multiple factors, such as the target audience, the niche, supply and demand for a specific product or service, the ad network used, and the season.
Calculating the Ad Revenue
Ad impressions or user clicks largely depend on the website’s traffic. So, more traffic and user clicks are directly proportional to the revenue generated; the math is simple.
- For the cost-per-mile metric, the revenue equals the total number of ad impressions divided by 1000 and multiplied by the agreed CPM rate.
- For the cost-per-click model, you can divide the total number of ad clicks by 1000 and multiply it with the agreed CPC rate.
10 Ways to Improve Your Website’s Monetization
If you have a website or blog, why not try turning it into a money-making machine? You can easily do it by following a monetization strategy. Website monetization strategy is unique for everyone. There are a number of benefits that your business can get by following simple Advally tips. Whether you want to sell a space for an ad or go for offering courses, there are several ways to improve your website’s monetization.
But before delving into them, we want you to remember that the process of website monetization demands time, dedication, and especially traffic. The more value your site provides, the more the users will want to stay; the equation with successful products is always simple. Here are the most effective ways that will help you monetize your website:
- Pick a Niche
Some industries have a high monetization level because of their niches. Ad networks determine CPM or CPC based on supply and demand. So, the niches with high demand generate more revenue.
Online education, marketing, legal averaging, insurance, online banking, internet, technology, the car industry, e-commerce, and health are some of the highest-ranked niches. Cryptocurrency has also created much hype recently.
- Entice With Great Content
Creating audience-based but original content is crucial for your website and, ultimately, the ad revenue. The advertisers pay for clicks, which requires heavy user traffic. Engaging content does not only lure visitors to your site but sustains them.
Moreover, search engines sift content before providing it to the users. So, try to keep it as unique, credible, and search engine optimized as possible.
- Manage the Number of Ads
Not optimizing the number of ads on a page is one of the biggest mistakes website owners make. It is a no-brainer that too many ads can be off-putting and make the visitors leave. Reduced traffic takes a toll on the ranking and monetization of a website. Besides, if your website displays more ads than content, Google might consider it spam.
- Use the Right Ad Size
Huge ads compel many people to click on them, but users might not like having their screens dominated by advertisements. So, choose the size with careful consideration. For horizontal spaces, the 300×250 medium rectangle is preferable. Alternatively, 300×200, 300×100, and 250×250 are great for vertical placements.
- Surpass Advertisement Blocking
Ad blockers help users prevent unnecessary pop ups, which end up affecting the publisher’s ad campaign. The smart approach to this is asking the audience to turn off ad blockers while on the website and use native ads. For instance, promote writing software on a page about approaches to content writing.
- Monitor Ad Placements
Ads that the audience reaches first have the highest CTR, so publishers place them in the most attractive positions. Missteps during ad placement can affect the ad visibility and its revenue eventually. Placing the advertisement within the content increases the likelihood of a user clicking on it.
Running experiments helps you make informed decisions about which ad placement works best. One way is to split the site’s traffic and compare one of your ad settings against its variation.
- Deliver Skills
It is a good idea to monetize a website by providing valuable skill sets or knowledge within a specific niche. Several websites have generated revenue through digital courses. The course content can include simple how-to PDFs, recorded audio, or well-crafted videos.
You can integrate your coaching into an existing website or develop a different site and link it to the current one.
- Improve User Experience
A slow website means a terrible user experience, which shows in the generated ad revenue. So, ensure that the loading speed for your site is within three seconds. Furthermore, your website should have a multi-screen strategy as smartphone usage is increasing.
Above all, a simple site architecture guarantees better user interaction, which also translates into an enhanced organic ranking.
- Paid Collaborations
Whether in the form of product or sales announcements, offers, infographics, or reviews, sponsored content is a lucrative revenue strategy. Several brands pay publishers to create content for them and publish it on their sites.
- Advertise with Coupons
Most customers get attracted to deals and discounts when shopping. Putting up coupons or discount codes on your website can help you drive more traffic.
For this, you can reach several local and national retailers for deals you can promote on your website. Post the coupons from your affiliate partners, directing the user to their page and earning commission along the way.
Here’s a Thought
Relying on ads as a primary revenue source might not be a great idea because advertising fluctuates throughout the year. For instance, holidays are the peak times for marketing, whereas other days may earn you less exchange. Stay flexible about the rates to make the most out of your ad space.
If your website does not perform as planned, modify your strategy. Also, you can consult with an expert to troubleshoot the issue.